Our Team

Norm Kaufman

Chief Executive Officer

Since 1997, Norm Kaufman has been a pioneer in the outpatient imaging field in Southern California. Successfully opening multiple facilities throughout southern California, and a few in Northern California, scanning with compassion and excellence in image quality has always been important to him. He is a philanthropist and was a 7 year board member for Pediatric Cancer Research Foundation, a Miracles For Kids volunteer, and gives back to several organizations that help children and our armed forces.

When Norm is not working, he enjoys spending time with his wife of 32 years, Lory, and his 4 children and dog, Sheyna. He is an instrument rated pilot and likes to travel, play golf, tennis, paddleboard and play the piano. Norm's philosophy in life is to leave the world a better place than when he got here and to treat people with kindness. Living a life with integrity and doing the right thing.

Hannah Schwartz

Vice-President and Chief Financial Officer

Ms. Schwartz has been with the company since the opening of the first MRI center in Santa Ana in 2001.

Applying her 20 years of experience in the industry, Ms. Schwartz oversees all aspects of facility operations, and provides expert financial services.

In her free time Ms. Schwartz gives back to the community by volunteering. She has been a crew member for the Avon walk since 2006, and participates in numerous other charity events throughout the year. When time allows she visits Paris, her favorite city.

Joscelin Munoz

Assistant to the Vice President

Ms. Munoz joined Advantage MRI/ Open Advantage MRI in 2011.

She utilizes her extensive medical background in overseeing the operations for the front desk/scheduling departments and MRI technologists.

During her free time, Ms. Munoz enjoys spending time with her family. She enjoys hiking and training Jiujitsu alongside her husband and son.

Rachel Lima

Operations Manager - Northern California

Rachel joined the business in 2017 and manages both of our Northern California offices. Prior to Advantage MRI she served as the General Manager for a hospitality group, where she managed hotels for over 7 years.

Before going into hospitality Rachel managed the billing department for multiple chiropractic offices for over 4 years.

During her free time she enjoys travelling and outdoor activities.

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